︎︎︎ Collaboration test                                                                              

                              Work   About

Mark

Drop it  



MISSIONS 
Ideation
User Research
UX/UI Design
Low/Mid/High-Fi Prototype
Usability Testing
Brand Identity

PRESS

Parsons


Enjoy a stress-free day with Drop It. Find the nearest on-demand storage near you in seconds, and drop off your bag(s) easily wherever you are at one of our Guardian’s place. Keep your cool, storage hours are flexible and you can be sure your items are in safe hands!

Drop It offers you someone’s home as a place to store your bags instead of public storages.

This is an individual project, I conducted the research and design process as my diploma project at Parsons School of Design in 2018.






CHALLENGE

Make bag storage service experience quicker, easier and more social 


Living in or visiting a big city like New York can be very stressful for travelers and busy city dwellers. When carrying luggages, backpacks and not living in the city center, they usually struggle to find a cheap, convenient and quick on-demand storage. 


RESEARCH

I conducted user interviews


in order to better know my stakeholders’ behavior. I interviewed active city dwellers as well as suburbanites —both have different lifestyle and schedule.

I made up a persona and analysed users’ emotions throughout their journey in order to come up with opportunities. 



HOW MIGHT WE

Efficiency

How might we enable users to book a storage quicker?

Trust

How might we help users to trust their bag keeper?

Adjust

How might we encourage users to enjoy their free time without stressing about storage hours?

Secured

How might we make sure bag drop-offs and pick-ups are secured?


IDEATION
I grouped my insights and “how might we”s and decided to focus my design on 4 main features :

  • Look for a storage
  • Book a storage
  • Easy access to current booking
  • Secure way to drop-off/pick-up





MVP
Using the MSCW method, I prioritised Drop It’s features and built up a first draft of the MVP – design system, UI.

After several user testings, I have decided to remove the navigation bar and to simplify the home screen with one main search button.

This UX is more appropriate for busy packed users as they can now only use one hand to search a storage.










︎ 2022 Clémence Houédé