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Mark

Renault — The Originals eStore



MISSIONS 
UX/UI Design
E-commerce
Benchmark
Strategy
Responsive Design

AWARDS

The FWA
Awwward

Visit the website
Each museum has its own store – the same applies for The Originals’ digital experience.

The Originals is also a store where you can purchase the brand's merchandising. The experience is fully integrated between the museum's experiential site and the merchandise eStore. It is the opportunity to purchase a wide range of Renault’s products after a visit through the automotive brand history. 

Client: Renault
Agency: Razorfish — Publicis Groupe






CHALLENGE

Extend The Originals’ experience to an eStore 


The digital visit must feel similar to a museum store. The user has to be invited to spend a pleasant time a The Originals’ eStore – while designing a smooth UX transition between both ecosystems. The Originals’ lifestyle and the aesthetic should be well blended into an eCommerce funnel. 



SOLUTION

A website made in Renault


A free wander through a gallery of 50 icons of the brand, from the Dauphine to the Twingo, from the history of their design to the media of their success, from free exploration in real time 3D to listening to the sounds of each vehicle, the virtual museum allows you to plunge into the past of the brand in an intuitive and fun way.


with a complete eCommerce funnel


The Originals is also a store where you can purchase the brand's merchandising. The experience is fully integrated between the museum's experiential site and the merchandise e-store. Visit store






︎ 2022 Clémence Houédé