Clémence Houédé

I am a digital product designer living in New York Paris.


Mark


Sprout


Augmented Reality
Storytelling
Ideation
User Interaction
UX/UI Design
Usability Testing

︎ 1 month
︎ Individual work
Sprout is an AR experience that lets the user try their flower before their plant it.

The goal of Augmented Reality is to enable the user to see the unseen or the expected future.

When it comes to gardening, I have always thought that flower seed packagings don’t give enough details about the visual aspect of its plant once grown. I have no knowledge in gardening and I wish I could instantly visualize how my plant will develop in an fun and interactive way as it takes a few weeks before getting a visual sprout. Users should be able to « try » their flower before they plant its seed; it will teach them about gardening and help them to make better arrangement choices.

Download the presentation here

Displayed on Parsons School of Design’s website




Challenge

How to introduce gardening to newcomers and educate them through an easy visualization experience? 




Product Goals

-  Use Case: Gardening: visualize the user’s plan
Setting: Inside the user’s home or garden
End User: Gardening’s newcomers, decorators, florists, children
Key Benefits: an AR experience that lets you try your flower before you plant its seed, possibility to share plant’s pictures with friends


User Journey



Target Users

                     

       



Storyboard




Prototype


I used the Botanical Interests’ flower seeds packaging as the Image Marker for my AR product. The experience focuses on the 3 stages of the sunflower evolution: seed, sprout and the final state of the flower.

I designed and coded the AR prototype using Unity and XCode.












︎ 2020 Clémence Houédé