Clémence Houédé

I am a digital product designer living in New York Paris.


Mark


Tesco


Brand Identity
User Experience
User Interface
Service Design

Letterpress

︎ 1 month
︎ Collaborative work
According to studies and interviews, shoppers spend about 43 minutes on a typical grocery shopping trip and on average 75 hours a year. Time is precious, how to help shoppers saving time on grocery shopping?
The solution is to help shoppers to shop more efficiently and spend less time in the supermarket. The app enables users to manage food planning and to navigate quicker in the store.

Tesco is a British supermarket chain.
This work is based on the user’s personalized grocery shopping journey, his/her itinerary is tracked through the supermarket. The user chooses a personalized grocery list according to information based on his/her taste, health and purchasing power. The app displays the grocery shopping itinerary inside the chosen supermarket.

A collaborated project with Alice Auxenfans.







︎ 2020 Clémence Houédé